Description:

• Manage the strategy and setup of all paid campaigns.
• Measure and optimize our paid marketing using specific dashboards, Google Analytics, Adwords, and marketing analytics reports.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
• Collect, analyze and summarize market data.
• Thorough knowledge of search ranking and optimization factors and key algorithm updates.
• Proficiency in web analytics software and keyword tools.
• Experience with data-driven SEO analysis and optimization.
• Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

Job Qualifications:

• Degree in marketing, business communication or related field.
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, and more), and content distribution and placement networks like.
• Thorough knowledge of search ranking and optimization factors and key algorithm updates.
• Proficiency in web analytics software and keyword tools.
• Experience with data-driven SEO analysis and optimization.
• Experience handling marketing budgets and forecasting/reporting results. (not required)
• Experience in digital marketing, analyzing companies.
• Experience in developing marketing strategy.
• Good command of written and spoken English.
• Ability to organize, prioritize and work under extreme work pressure, heavy work load and deadlines.
• Self-motivated, initiative, creative, maintains a high level of energy, fast learning.